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Sammy B @ Oct 13th 2006 8:29PM
I agree with the post. I also agree that Mercury can stand up in its own right if it is given the kind of character and attention that it needs to compete. Having a badge that is more of a mid-level luxury sport mark is exactly what it needs to be. I may be a little biased based on my love of the 60's mercury cougar, but so be it. Mercury can be a brand that sits in the same spot that Pontiac is being placed. A domestic competitor to the likes of BMW.
That said... if only things were the way you write about them. I think the key right now is rear wheel drive. One thing that was overlooked was that development costs could have been spread out with Jaguar, perhaps the S-Type. This would have been a much more successful use of this asset than the short lived rebirth of the thunderbird.